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Eco-Friendly Landscaping
Experience
Jai Jawan Jai Kisan Agriculture Society (JJJKAS) is a registered NGO, established in 2014, dedicated to transforming rural Bihar through sustainable agriculture, livelihood creation, and agricultural exports. Built on the “Never Say Die” spirit of the Indian Army, the organisation focuses on empowering farmers, strengthening rural economies, and promoting women’s participation in income-generating activities.
Guided by discipline, integrity, and precision, JJJKAS ensures high-quality, chemical-free food processing with a strong commitment to purity and transparency. Inspired by the teachings of HH Sri Sri Ravi Shankar, the organisation also promotes “Satvik” production and holistic workforce well-being.
The vision of JJJKAS was shaped by its Founder Secretary, Major Arun Jha (Retd), an alumnus of the National Defence Academy (NDA). After surviving a life-threatening service-related injury, he chose to dedicate his “second life” to serving Bihar’s farmers and women entrepreneurs, bringing military-grade discipline to the food-processing sector.
Its flagship initiative, Project SAMPADA, is a 15,000 sq. ft. Common Facility Centre at the Bihta Industrial Complex, developed with BIADA, NABARD, and JEEViKA. The project uses advanced retort technology to create export-ready products, connecting rural producers to global markets while training and employing over 600 women from 60 Self-Help Groups.
In an industry often affected by inconsistency and wastage, JJJKAS introduces a soldier-inspired system ensuring discipline, transparency, and quality control. This mandate builds trust across production, processing, and rural value chains.
Ensuring complete transparency in fund utilization and direct, timely payments to farmers, JJJKAS follows strict accountability systems that eliminate leakage, build trust, and strengthen ethical governance across all operations.
The Bihta facility follows strict hygiene and controlled processing standards, using advanced retort technology to preserve food safely for up to 24 months without chemical preservatives or quality compromise.
JEEViKA Self-Help Groups are integrated into structured production systems, shifting women from low-income local selling to organized value addition, improving earnings, skills, and long-term financial independence.
JJJKAS operates under a disciplined leadership model designed for continuity, accountability, and structured execution. The organisation functions as an institution with defined roles ensuring strategic clarity and operational strength at every level.
Major Arun Jha (Retd), Founder Secretary & Mission Director, leads strategic planning, quality control, and institutional coordination, ensuring alignment with JJJKAS’s long-term vision and rural transformation goals.
Subedar R. V. Singh (Retd), Head of Administration & Logistics, oversees ground operations, mobilisation, and secure management of the 15,000 sq. ft. Bihta facility with disciplined execution.
Colonel Rajeev Ranjan (Retd) is designated Chief Operating Officer (COO), currently serving in an advisory capacity from Delhi and committed to assuming full-time leadership post formal project sanction.
Rony Banerjee serves as Strategic Compliance & Technical Advisor (External), contributing expertise in a pro-bono capacity during the initial phase of project development.
The leadership framework ensures redundancy, scalability, and veteran-driven governance, enabling JJJKAS to transition smoothly from local operations to global agricultural export systems.
Projects Completed
Years of Experience
Satisfied Customers
Best Company Awards
Tata Engage registration, BIADA shed approval, and SIDBI loan clearance to establish the groundwork for operations.
Launch pickle exports from the Bihta cluster while initiating loan repayment.
Scale operations with Tata Trusts funding, setting up multiple clusters across Bihar.
Transform Bihar into a recognized hub for agri-product exports worldwide.
Transform Bihar into a recognized hub for agri-product exports worldwide.
In an unofficial advisory capacity, Rony Banerjee serves as a strategic “Shadow Auditor” for JJJKAS, strengthening the organisation’s planning and execution framework. He critically reviews the Detailed Project Report (DPR) before it is presented to key institutions such as NABARD or the Tata Group, ensuring clarity, accuracy, and strategic alignment. His role also involves validating the market gap analysis for Bihar with robust industrial data and practical insights that meet the expectations of financial institutions and industry stakeholders. This added layer of evaluation enhances credibility, reduces risk, and strengthens the overall quality of project execution and decision-making.
Real stories from real people—see how our work is creating impact across rural Bihar, one life at a time.
JJJKAS helped us go from a village food processor to an international exporter. Their mentorship changed our lives.
The ex-servicemen of JJJKAS are truly disciplined and visionary. Their support is practical, not bureaucratic.
Rony Banerjee serves as a critical interface between JJJKAS’s veteran-led operational structure and the civilian industrial standards required for a ₹15 crore scale project. While the core leadership manages command, execution, and supply chain systems, he ensures smooth alignment with regulatory, technical, and compliance frameworks essential for national and international approvals. His role strengthens Project SAMPADA by bridging operational vision with institutional requirements and global standards.
